Consumer Moment

In the Chronicle last Friday, which was THE BIG DAY, or black Friday, the biggest shopping day of the year and the one which makes or breaks the bottom line for many companies, there was an article from a psychology prof discussing the consumer spending in this country.

He notes that Pres & Gov Bush have asked the country (after a big disaster) to go out and spend. The lengthening of the holiday season and the urgent commercialism , he says, should tip us off to the fact that we are really being involuntarily lead to the cash register by the most sophisticated propaganda system ever devised.

Tips are offered from the Consumer Federation of America and the Credit Union National Association. Three of them are:
1. Make a budget for the holidays and stay within it
2. Comparison shop to find the lowest prices
3. Pay off holiday debts quickly.

So, happy shopping to you!