Catalog Moment
Are you inundated with catalogs? Is your mailbox stuffed - especially at holiday time? Mine is too? But I have found a web site that is doing something about it that may be working. At least it is working with Victoria's Secret.
Victoria's Secret sends out a million catalogs every single day. This organization started protesting in front of their stores across the country. They placed a full page ad in the New York Times. They were then invited into the company boardroom. Now, Victoria's Secret has taken a proper step by putting their discount catalog on post consumer recycled paper. That is a start, but why not print them all that way?
According to the Sierra Club, if the catalog industry switched to paper with 10 % post consumer recycled content, it would save 851,000 tons of wood annually. Canada's boreal forest, the largest wildlands in North America is being logged at such a rate that it is now endangered. That logging is being used for catalog production. Fifty-nine billion catalogs are produced every year in the US, and 95% are thrown immediately away.
For more information and to help go to www.forestethics.org.
Victoria's Secret sends out a million catalogs every single day. This organization started protesting in front of their stores across the country. They placed a full page ad in the New York Times. They were then invited into the company boardroom. Now, Victoria's Secret has taken a proper step by putting their discount catalog on post consumer recycled paper. That is a start, but why not print them all that way?
According to the Sierra Club, if the catalog industry switched to paper with 10 % post consumer recycled content, it would save 851,000 tons of wood annually. Canada's boreal forest, the largest wildlands in North America is being logged at such a rate that it is now endangered. That logging is being used for catalog production. Fifty-nine billion catalogs are produced every year in the US, and 95% are thrown immediately away.
For more information and to help go to www.forestethics.org.
posted by Ma Carr at 2:11 PM
2 Comments:
Hi there Ma Carr, I’m out surfing for the latest information on mybpbiz.com and found your great site. Although Catalog Moment wasn’t exactly what I was looking for it certainly peaked my interest. Now I see why I found your page when I was looking for mybpbiz.com related information and I’m happy I found your wine blog even though this isn’t a perfect match. Great Post, thanks for the read,
Hi there Ma Carr, I’m out surfing for the latest information on fuel saver and found your great site. Although Catalog Moment wasn’t exactly what I was looking for it certainly peaked my interest. Now I see why I found your page when I was looking for fuel saver related information and I’m happy I found your wine blog even though this isn’t a perfect match. Great Post, thanks for the read,
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